with Nickola Balsdon

THE ULTIMATE BUSINESS RESOURCE FOR NEWBORN PHOTOGRAPHERS

An 8-week group coaching program for newborn, baby, child and family photographers and creative business owners who are ready to build a business they absolutely love!

 

YOU are ready to create balance in your business and to start setting attainable goals while getting crystal clear on what it is you want for your business and your life.

 

It's time to stop overworking 

and to create complete clarity, more flexibility and more freedom.

The ShootBaby Project will help you create a step-by-step action plan to help you get from where you are now, to where want to be.

The ShootBaby Project serves clients around the world - in the US, UK, Australia, Canada, New Zealand, Singapore, Malaysia, South Africa, and South America. Where in the world you are, and what ever stage of business you are at, taking this online course will set you up for longevity in your newborn photography business.

YOU DREAMED OF 

FREEDOM

Instead you find your yourself feeling stressed, overwhelmed, bored and frustrated.

 

The editing never ends, your to-do list continues to grow daily and you have very little or no balance in your life at all...

You want more! You want to live a life you love.

YOU DREAMED OF 

FINANCIAL SECURITY

You find yourself working 24/7. Always hustling for the next client or rushing to post on Facebook or Instagram (because your fans haven't seen or heard from you in a while...) and despite the effort and commitment to growing your little business, your expenses always seem to outweigh your income. 

 

You just want to make some real money now!

YOU DREAMED OF 

TIME WITH YOUR FAMILY

You spend time with everyone else's babies and children except your own.

 

You love what you do (and you are pretty damn good at it) but you wanted a business with hours you could choose so you could work from home or have a studio near by and be able to spend time with your own kids - enjoying all your precious moments together. 

 

Now all you feel is gulit! Guilt for working too much. Guilt for not spending enough time with your loved ones. And guilt for putting all your time into what...? A lousy salary and the endless grind of being a small business owner?

You always knew starting your own photography business was the right path for you.

You just didn’t expect to spend so much time working on it!

 

You are passionate about what you do and love to serve your clients by capturing and creating their beautiful memories

- it is a gift you believe your were born to share with the world. 

 

You have a library full of free YouTube videos on newborn photography - from camera settings, lighting, setting up a studio, and working from your clients home. You've learned about posing, styling, wrapping, sourcing and growing your prop collection - and maybe even taken an in-person workshop or two.

 

Your Facebook business page is up, and maybe an Instagram page too? You've even got a website of sorts or you know you should have one but feel overwhelmed with where to start and what to say.

 

And even though the clients just aren't flooding in you find yourself sacrificing your weekends, holidays and family time for the sake of the clients you do have. Or maybe, you're just not attracting your ideal clients and having to book whatever work you can?

 

The number of hours you’ve put into building this dream business of yours is beginning to weigh on you, and you can’t imagine spending one more year like this. You know #allthethings you should be doing in your business but there are so many, that you often find yourself procrastinating and unsure of what step to take next. 

You’re working on establishing your reputation in your area and you know you have what it takes and are good at what you do. You are ready to move your business forward and create a road map to get you to where you want to go.

And it doesn't need to be difficult.​​ With the right support, YOU absolutely can build a profitable and sustainable newborn photography business that you love and that supports your dreams and lifestyle!

YOU ARE ONE DECISION AWAY FROM A

totally different photography business and life.

IT'S TIME TO START WORKING SMARTER NOT HARDER...

I'm Nickola

I'm a results driven business coach, online marketing entrepreneur and professional newborn photographer. I teach newborn photographers and creative entrepreneurs the action steps for building a profitable and sustainable lifestyle business, by giving you the tools and marketing strategies to grow your confidence, ignite your results and transform your business...

 

 Hi there

a bit more about me

WHO I AM...

I’m an online marketing expert, ex-publicist, business coach, newborn photographer, course creator of The ShootBaby Project and founder of three 6-figure businesses. My entrepreneurial journey began 13 years ago.

 

I am also the founder of the Newborn Photographers Network South Africa - a closed Facebook group serving our local community of newborn photographers in a space where we all aspire to LEARN | TEACH | INSPIRE one another. 

I am a mother of two small children who keep me on my toes and juggling daily - exactly why scheduling and planning for your business is crucial for it's success!

 

I have traveled extensively and visited over 26 countries - living in the US for three years and the UK for eight. 

 

Born in Zimbabwe, I immigrated to South Africa in 2004 and started my first PR, marketing and photography business. It was my difficult journey into motherhood that later inspired my career as a professional newborn photographer. 

 

WHAT I DO...

I am dedicated to helping creative entrepreneurs just like you, to grow your business using the right tools and marketing strategies, and to create a life you absolutely love!

With over 20 years of business and life experience as a female entrepreneur, it is also my passion to empower, inspire and teach other women the action steps to build out their own dream businesses, while making a real impact on the world.

You've got what it takes and now it's time to step up, stand out authentically and attract your dream clients.

You want to get your your inbox filled with newborn, maternity and baby session inquiries and to start serving clients that are willing to pay premium prices

for what you offer.

 

How do you neatly package up your services and create print collections that sell

and how do you do you actually sell without sounding salesy?

 

What exactly does it take to step up, get clear and confident in getting what you want?

Its time to put the tools and marketing strategies you need in place, to move your business forward.

I'm talking about creating a life you love. Starting each day feeling happy and excited for what lies ahead.

Being crystal clear on exactly what you want and knowing what steps to take to get it.

Having the time and freedom for your family... and even some well-deserved me time at the spa...

 

Imagine having all this! Imagine booking your dream clients, one after another, day after day - with confidence. And imagine having an abundance of energy to always go that extra mile.  Imagine serving your clients at the highest level and wowing them every time - while scaling, creating systems, automating and growing your business.

 

And most importantly, reaching your business and lifestyle dreams while earning more money. ​​​

Introducing

The ShootBaby Project

This live 8-week online group program takes you step-by-step through the process of building a profitable and sustainable photography business while finding clarity and confidence in creating an "Actionable Business Blueprint" or road map that you can start taking action with in your business right away. It gives your the tools and marketing strategies you need to succeed in a competitive world.

You are done with feeling overwhelmed, chasing after clients and having to

bend over backwards to make money. 

The ShootBaby Project is for you

if you're...

 

Ready to book your ideal clients effortlessly and consistently

Wanting to work less and earn more – so you can have more time with your loved ones

Unsure of what to focus on first...

No longer wanting to workendless hours

 

Ready to take the steps and do the work to get you where you want to be

Feeling unclear on who exactly you want to work with

Eager to get your message out to many instead of one person at a time

 

Ready to take your business to the next level...

Ready to turn your part-time passion into a profitable and sustainable business

Wanting to create high-value offers and print collections that sell with ease

Ready to build an authentic brand centered around YOU!

what do you get from... 

The ShootBaby Project?

 

It will show you how to:

  • Set up your business for long term success

  • Schedule and get the most out of your time

  • Gain clarity and confidence in yourself, your offers and your brand

  • Set attainable goals and map out your year

  • Define your vision, values, strengths and non-negotiable areas of your newborn photography business

  • Create your Brand Hero (your ideal client)

  • Define your brand and find your voice

  • Get in front of the camera and build trust in your clients

  • Create client and studio information and choose products that enhance your brand and sell with ease

  • Learn what systems and structures you need for email list building and growing your audience

  • Identify, attract and wow your clients, create your client experience and sell to their needs and wants

  • Tell your unique story to connect authentically on social media and create content that gets your message to the masses

  • Create a consistent client workflow

  • Get in front on the media (PR)

  • And more...

Let's dive straight in to how you can start building

your better newborn photography business today.

Many women feel overwhelmed building their own business… This step-by-step training helps my online community to be successful doing what they love!

start your journey

You need to know your destination and where you are headed in your business.

It doesn’t mean you won’t deviate off course if needed – it just means you have a roadmap with a series of small attainable goals to achieve and reach. When you are clear on your goals, taking action becomes easier than it’s ever been.

THE

SHOOTBABY

PROJECT

You've just started your photography business or you've been in business for less than 3 years. You are doing #allthethings but you feel like you are just not getting where you want to be! 

In the ShootBaby Project, you'll learn my exact road map to success. The same business and marketing strategies that I have used in all three of my previous 6-figure businesses.

You'll learn how to improve your mindset, build an authentic visual brand, gain the exposure you need to get ahead and build momentum, curate a client experience like no other and overcome sales objections before they come.  

To join in this 8-week online group program and catapult your photography business to new levels of abundance, freedom and success, click below now.

Branding

MODULE 1

I’m a paragraph. Double click me or click Edit Text, it's easy.

BUSINESS BASICS FOR NEWBORN PHOTOGRAPHERS

Setting up your business for long-term success

Finding your WHY

Goal setting

Mapping out your year ahead

Building & updating your portfolio

MODULE 2

MINDSET MATTERS

Finding your purpose

Define your values

Poll your people

Define your mission, strengths, non-negotiables & vision

Set SMART goals

Schedule your dreams

MODULE 3

DEFINING YOUR BRAND

Brand template guide

Finding your voice

Getting infront of camera

Studio information & communication

Choosing products that enhance your business

Referral programs

MODULE 4

CLIENT COMMUNICATIONS

Building trust in your clients

Customisable email templates

Customisable pricing guide

Session guides

Standing out from your competition

The 10 pillars of high performance businesses:

mindset, clarity, purpose, attitude, faith, community, action, courage, influence and expertise. 

Understanding these fundamentals will drive your life and business to the next level.

Branding

MODULE 5

I’m a paragraph. Double click me or click Edit Text, it's easy.

IDENTIFY, ATTRACT  & WOW YOUR CLIENTS

Creating your client experience

Writing an about page that stops readers in their tracks

Solving your clients problems

Selling to their needs & wants

MODULE 6

TELLING YOUR STORY AUTHENICALLY ON SOCIAL MEDIA

Content planning

Facebook basics

Instagram basics

Pinterest basics

Taking your own flay-lays & photos for your feed 

BONUS 1

CLIENT WORKFLOW

($197 value)

BONUS 2

PR & MEDIA

($297 value)

you're passionate.  your're committed.  you're ready.

It's time to make a decision

YOU KNOW WHAT YOUR LIFE LOOKS LIKE IF YOU CARRY ON

DOING WHAT YOU'VE ALWAYS DONE 

If you don't change the way you do things now, you can't expect different results tomorrow. But you're here, right now, reading this because you've already decided that that's not what you want for you or your photography business.   

 

THE SHOOTBABY PROJECT gives you a variety of steps you need to build a business you love, take it to the next level and create an authentic brand that attracts your dream clients !

FREQUENTLY ASKED QUESTION

A RECAP OF WHAT'S INCLUDED

6 High-quality training modules with a combination of professional videos of Nickola teaching to camera and slide decks.

6 Workbooks for you to dig deep and get crystal clear on what you sell, who you want to work with,  what your personal brand needs to be and how to reach clients online and in your community.

8 x live group coaching Q&A calls via Zoom so you can get your questions answered.

A supportive community: A private Facebook group {ShootBaby Inner Circle} for members of this program. 

Guest expert trainers from around the world.

Membership, for as long as the program is up.

2 BONUS modules with a combination of professional videos of Nickola teaching to camera and slide decks (value $497 each) covering client workflow and PR and media.

Optional VIP which includes 3 x 45 minute private 1:1 Coaching Calls.

 

get started now

Choose Your Plan

8-week group program with video modules, workbooks and live group coaching calls.

- BEST VALUE -

One payment of

$997

- PAYMENT PLAN -

Two payments of

$597

- VIP (only 6 spots) -

Includes 3 x 45 min private

coaching calls with Nickola

One payment of

$1,597

 

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